Media relations is my specialty. I have helped brands of all stages and sizes in B2B and B2C identify, cultivate and tell their story to industry trades, local and top tier print and broadcast media to build awareness, win fans and develop a positive reputation that lasts.
Here is a small selection of media placements I've secured and coordinated:
Media training is important for any brand spokesperson. I offer a "boot camp" session for those who have never been media trained, and "refreshers" for experienced representatives looking to brush-up on their skills.
Media monitoring and dedicated interview preparation for each media meeting are always provided.
PR encompasses a number of strategies to support business success:
Awards: Identify and create entries for award programs to earn your brand recognition and respect.
Content Creation: Craft expert bylined articles that speak to your target audience, and get them placed in reputable media outlets. Issue informative newsletters to your customers.
Speech Writing: Develop a memorable and meaningful address for an industry event, special seminar or company all-hands.
Events: Gather people in-person or virtually to educate, celebrate, fundraise and network. Earn a spot as a speaker at industry events.
Corporate Social Responsibility: Doing good is good for business. Build an impactful CSR strategy to support a worthy cause and build goodwill.
Crisis: Navigate a communications crisis to minimize brand harm in the near- and long-term.
More: Don't see a tactical element of PR here that you want to inquire about? Contact me.
How I Work
I work with clients on a retainer and hourly project basis, and am happy to discuss what may serve your needs best.
Who I Work With
As an independent advisor, I am able to work with individuals, brands and PR agencies that need to outsource project work.
What We Can Do Together
You know you need PR, but you're not quite sure how to engage. That's very normal, fear not. Let's discuss your needs, and how we may be able to best work together.
A few things to consider:
What is the current lifecycle of my brand?
Would the business benefit from laying a strong communications foundation, or do I simply need sporadic support for an already well-oiled, well-known machine?
Do I have news to share such as a launch, acquisition, fundraise or proprietary data that could indicate important trends?
Do I have the time and resources it takes to support PR?
Do I have customers and clients who are ready to sing my praises publicly (always helpful for companies viewed by media as "vendors")?
Projects
Launch a new brand or product
Announce a C-Level appointment
Announce an early stage fundraise
Open a new consumer business such as a restaurant or retail store
Break ground on a new building or residential community development
Develop and maintain a regular customer newsletter
Media training
Crisis management, crisis planning
Customer testimonials, case studies
And more...
Retainer
Develop long-term strategies to build brand awareness over time:
event speaking bureau
awards bureau
media desk-sides
ongoing discussion and collaboration about newsworthy moments for media pitching
And more...