The Professional: I am a versatile strategic communications professional with experience leading corporate communications and public relations initiatives for a multitude of companies. I have a proven track record of building brand awareness that creates meaningful impact, and make a point to become knowledgeable about every aspect of a client's business.
Most of my career includes PR agency work where I gained experience in tech, retail, restaurants, CPG, real estate, healthcare tech and more up until I went in-house as a director of corporate PR at a tech company. There, I increased earned media coverage ~640% in the first year in my role versus the year prior, and formalized corporate communications processes to improve brand representation in the media and at events, media trained spokespeople, and led narrative development of all senior level event speaking engagements.
Previously, I spent more than seven years at a strategic communications advisory firm leading corporate communication strategies for consumer-facing businesses including emerging pre-IPO and mature public companies. Clients I served included those in the lifestyle, technology, healthcare, private equity, ecommerce, fintech, retail and restaurant sectors. My teams and I crafted and executed strategies that built corporate brand and executive profiles for clients through media pitching, securing prominent speaking opportunities and award submissions. I leveraged Tier 1 media relationships to proactively secure coverage that advanced key business objectives and elevated brand recognition. Crisis communications was also a large part of my work portfolio.
I have advised CEOs, CFOs, CMOs, entrepreneurs, physicians, authors, attorneys and more. The clients I’ve served include businesses of all sizes.
I love media relations, content creation, and client relations. I am a hands-on strategist who is passionate, eager, professional, engaging and articulate.
A selection of entities I have served: KOHLER, Whole Foods, Canada Goose, Ideal Image, Just Salad, Wingstop, STK, Fogo de Chão, National Restaurant Association, Traeger, Reynolds Consumer Products, Acushnet, LoveSac.
The Personal: I am Connecticut-based wife and mom. Originally from a suburb outside of Rochester, New York (talk to me about garbage plates any time!), I attended Quinnipiac University and stuck around the 203. I have been a longtime volunteer for the March of Dimes and currently serve on the board of directors for the Miss Connecticut Scholarship Organization.